The subliminally implanted choice of a new generation

This comes via one of my students, who gave a presentation this week about the development and effects of video games (or something. It was about video games anyway).

They began by running through a few ‘classic’ video games (classic to people born after 1990) including the usual cast of hedgehogs, bandicoots and italian plumbers. The greatest nostalgic sighs however were reserved for this guy, heretofore unknown to me :

Game synopsis (based on my viewing of the above): Our spandex clad corporate branded hero, Pepsi Man, is on the trail of a delivery truck with an improperly secured cargo of sugary caffeine water. On his way he must battle the evils of the municipal trash delivery, jaywalkers (who by the looks of things he ruthlessly murders on contact) and white picket fences. Each level ends with our hero posing mightily in front of a Pepsi vending machine, from which he drinks a well-earned can of Pepsi. Its a shame they felt it necessary to cut the most exciting part, where Pepsi Man restocks the machine with the bounty of soda that he found on the roads, backyards and living rooms of the game’s denizens.

By way of background: Bahrain was for many years a no-Coke zone, for various reasons that I can’t be bothered researching properly (*cough*bottling-plant-in-Tel-Aviv*cough*). Pepsi was (and to a large degree still is) the sugar-water of choice. The good folk at PepsiCo obviously decided that the next step from complete monopoly was ‘use video games to indoctrinate a generation of spandex clad Pepsi fueled super-soldiers’. Death to the Jaywalker!

NB: I understand that the sequel: “Pepsi Man 2:  Battle against Type 2 Diabetes and Tooth Decay” didn’t do so well, despite what critics described as a “thrilling final boss fight” (against colon cancer).

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