Sloganeering

Because I know better.

This is how I imagine the conversation at Bu Ali International Headquarters went:

BOSS: We need a new slogan, something punchy, something fresh, something authentic, something that says “we are here which is to say that we, as a company, exist”. Also mention the outdoor catering.

UNDERLING: Uh…

From ambisinistrous

implied subtext: what are you going to do about it?

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