Disappointments 2 – The Future (store)

And no, this isn’t a generic rant about the current dearth of rocket cars and murderous sexbots.

Sure I’m as dissapointed as anyone about the lack of these things, but there are plenty of other lonely nerds on the internet and in print who have expounded at great length on these topics.

No, my disappointment today is focussed on one particular chain of stores here in Bahrain, and the alarming vision of ‘the future’ they represent.

The store in question is of Chinese origin, and is named, beguilingly, ‘The Future Store’.

“And what does this store of the Future sell?” you ask in barely contained suspense?

Obscenely large televisions?

Hi-tech toasters?

A camera that poops?


While all of these things would be fairly dissapointing embodiments of the future in their own right (pooping camera aside), this store eschews them all in favour of a variety of crappy lamps.

One more time: Lamps.

Now by my reckoning the electric incandescent lightbulb was invented somewhere in the order of 200 years ago (a little later if the Edison people have got to you already) and the concept of ‘lamp’ a few millenia before that.

To my mind this store not only completely fails to deliver on its promise of the future; it represents a failure of imagination of staggering proportions and possibly the bleakest evaluation of the very idea of the future and human progress that I have ever seen embodied in retail form.

If it weren’t for my discovery in writing this post that wifi is making hippies ill, I’d be very depressed indeed.


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